Aura Watches was born from the idea of blending timeless elegance with modern innovation. Inspired by minimalism and precision, our mission is to craft watches that embody individuality and purpose.
In 2019, Ethan Carter stood in a small workshop in Switzerland, captivated by the intricate craftsmanship of traditional watchmaking. Determined to bring this artistry to a global audience, the idea of Aura Watches was set in motion.
Guided by a passion for design and functionality, our first collection was designed with the modern adventurer in mind—those who seek style without compromising on quality. Each piece reflects a commitment to durability, sophistication, and affordability, making Aura Watches an accessible luxury for all.
- Elegance Meets Versatility: Our designs are curated to complement every lifestyle, from the boardroom to weekend adventures.
- Sustainable Craftsmanship: We partner with eco-conscious suppliers to ensure every watch contributes to a better future.
- Community-Driven Innovation: We listen to our customers, creating collections inspired by the stories and styles they share.
At Aura Watches, we believe your watch is more than an accessory—it’s a statement. Our collections offer something for everyone: minimalist designs for the purist, bold styles for the trendsetter, and customizable bundles for those who want to make their mark and don't forget our 1 Year Warranty System.
Aura Watches is more than a brand; it’s a community of dreamers and achievers. Follow us on our journey and become a part of the Aura family or even an AURA Ambassador. Together, let’s make every second count.